Experience MORE at Sea Campaign featuring Eric Stonestreet

Experience MORE at Sea was a multi-channel brand campaign for Norwegian Cruise Line featuring actor Eric Stonestreet. As a key contributor, I was involved in the conceptual development, refining the campaign’s creative direction to align with brand strategy and audience insights. I provided art direction for the production shoot, overseeing set design, composition, and visual continuity to ensure a cohesive narrative across digital, social, and broadcast placements. Collaborating with cinematographers, photographers, and post-production teams, I helped craft a visually compelling campaign that reinforced the brand’s premium positioning while maintaining an approachable and engaging tone.

︎  Brand Campaign, Art Direction

Europe Spot:

Caribbean Spot:

Norwegian Luna – Brand Identity & Launch Creative

As the lead creative, I was responsible for naming and developing the full brand identity for Norwegian Luna, Norwegian Cruise Line’s newest Prima Class ship. Inspired by the idea of rare, unforgettable experiences — like a “blue moon” — the name and visual identity were designed to evoke a sense of wonder, elegance, and discovery, from sunrise adventures to moonlit moments.

I also provided art direction for the ship’s launch video, with a particular focus on shaping the camera paths that guide the viewer through Luna’s standout features. Every movement was carefully considered to build anticipation, highlight key design moments, and deliver a sense of flow and immersion. Collaborating closely with our rendering partner, I helped ensure that each shot felt intentional and emotionally resonant — reinforcing the brand’s story at every turn.

︎  Brand Identity, Naming, Video Art Direction

Norwegian Luna: Hull Artist Spotlight featuring ELLE

This video showcases Norwegian Luna's vibrant hull art, designed by acclaimed artist ELLE. It's an intimate behind the schenes look at ELLE's artistic process and the the inspiration she pulled from to create the hull art which features brilliant colors and lunar-inspired motifs.

︎  Art Direction, Concept, Storyboard

Spirit of Place: Collector’s Edition

Editorial Design and Curation for Spirit of Place. This collector’s edition features 120 stunning photographs, minimal text and seven of Oppenheim Architecture’s projects, ranging in scale and location from homes in the Bahamas and Aspen to a resort in the Jordanian desert. The projects are categorized by each site’s predominant natural element: dune, desert, stream, river, sea, canyon, and peninsula. The images, like the architecture, focus on and celebrate the natural world, illustrating Oppenheim’s design philosophy that “form follows feeling.”

The design of this book maximizes the viewer’s engagement with the sites highlighted. Its large-scale white block with lay-flat binding allows the book to open fully, maximizing the impact of the photography.

︎  Editorial Design, Curation

Eterno Culinary Experiences


Visual identity for Eterno, a food delivery service that transports unique culinary experiences to your home. Eterno, meaning “eternal” in Spanish is a nod to the Italian phrase “A tavola non si invecchia” translating as “At the table, one does not grow old.”

The name means that with good company and good food, time ceases to exist. We attempted to capture that feeling through the logomark, an iconic Möbius strip, interchangeable with the “o” in “eterno”.

︎    Art Direction, Identity, Package Design, Digital Marketing