Experience MORE at Sea Campaign featuring Eric Stonestreet

Experience MORE at Sea was a multi-channel brand campaign for Norwegian Cruise Line featuring actor Eric Stonestreet. As a key contributor, I was involved in the conceptual development, refining the campaign’s creative direction to align with brand strategy and audience insights. I provided art direction for the production shoot, overseeing set design, composition, and visual continuity to ensure a cohesive narrative across digital, social, and broadcast placements. Collaborating with cinematographers, photographers, and post-production teams, I helped craft a visually compelling campaign that reinforced the brand’s premium positioning while maintaining an approachable and engaging tone.

︎  Brand Campaign, Art Direction

Spirit of Place: Collector’s Edition

Editorial Design and Curation for Spirit of Place. This collector’s edition features 120 stunning photographs, minimal text and seven of Oppenheim Architecture’s projects, ranging in scale and location from homes in the Bahamas and Aspen to a resort in the Jordanian desert. The projects are categorized by each site’s predominant natural element: dune, desert, stream, river, sea, canyon, and peninsula. The images, like the architecture, focus on and celebrate the natural world, illustrating Oppenheim’s design philosophy that “form follows feeling.”

The design of this book maximizes the viewer’s engagement with the sites highlighted. Its large-scale white block with lay-flat binding allows the book to open fully, maximizing the impact of the photography.

︎  Editorial Design, Curation

Eterno Culinary Experiences


Visual identity for Eterno, a food delivery service that transports unique culinary experiences to your home. Eterno, meaning “eternal” in Spanish is a nod to the Italian phrase “A tavola non si invecchia” translating as “At the table, one does not grow old.”

The name means that with good company and good food, time ceases to exist. We attempted to capture that feeling through the logomark, an iconic Möbius strip, interchangeable with the “o” in “eterno”.

︎    Art Direction, Identity, Package Design, Digital Marketing

Spirit of Place: Trade Edition 

The Trade Edition of Spirit of Place features minimal changes that are inherently noticeable. Firstly, this paper back edition features a full color image that travels from the front to the back of the book, as well as a naked binding on the interior.

"How do you create an experience rather than a building? How can we evoke the spirit of place? The built world and visions in this book demonstrate an architecture that attempts to realign and reconnect us to the world around us." — Chad Oppenheim

︎  Editorial Design, Curation

Lair: Radical Homes and Hideouts of Movie Villains

Provided research and assisted in the curation of the movies featured in Lair: Radical Homes and Hideouts of Movie Villains. The book features architectural renderings of all these locations as imagined by renowned 3D Artist Carlos Fueyo of Playard Studios. 

From Atlantis in The Spy Who Loved Me to Nathan Bateman's ultra-modern abode in Ex Machina, big-screen villains tend to live in architectural splendor. The villain’s lair, as popularized in many of our favorite movies, is much more than where the megalomaniac goes to get some rest. Instead, the homes of the villains are places where evil is plotted and where, often, the hero is tested and must prove him/herself. Like evil itself, the abodes of movie villains are frequently compelling and seductive. 

Awards received:
*50 Books | 50 Covers AIGA (American Institute of Graphic Arts), Winner, Book Category

Official Selection Award of the 10th Edition of the Festival International du Livre D’Art et du Film

︎  Research, Curation, Identity