Norwegian Luna – Brand Identity & Launch Creative

As the lead creative, I was responsible for naming and developing the full brand identity for Norwegian Luna, Norwegian Cruise Line’s newest Prima Class ship. Inspired by the idea of rare, unforgettable experiences — like a “blue moon” — the name and visual identity were designed to evoke a sense of wonder, elegance, and discovery, from sunrise adventures to moonlit moments.

I also provided art direction for the ship’s launch video, with a particular focus on shaping the camera paths that guide the viewer through Luna’s standout features. Every movement was carefully considered to build anticipation, highlight key design moments, and deliver a sense of flow and immersion. Collaborating closely with our rendering partner, I helped ensure that each shot felt intentional and emotionally resonant — reinforcing the brand’s story at every turn.

︎  Brand Identity, Naming, Video Art Direction